Elevating the ordinary and celebrating things that are often overlooked is a recurring theme in my work. I experiment with established value systems. Perhaps we donít need to look so far afield to find something worth thinking about, we can, infact, appreciate what is around us every day.

I am attracted to the notion of turning the status quo on its head and looking at things from different angles.

How people interact with my work is important to me. I design things that empower people, by encouraging them to value their own inherent abilities.

I often use digital tools in my work and feel they suit my working and thinking style.

In contrast to my undergraduate product design degree, my recent postgraduate studies have offered me the freedom to explore in a wider context what constitutes design.

My current interests lie in commodifying the intangible as opposed to the physical as design, through opportunities, systems and experiences.

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